On a short side road adjacent to the town center, a new electrolyzer machine inside a small metal shed zaps water with electricity from wind and solar farms to create “renewable” hydrogen that is fed into the natural gas stream already flowing in the pipes.

It’s currently being sprayed on to cucumbers and avocados at retailers including Walmart. “We’re showing that you can actually reimagine a food system that’s not built on the foundation of single-use plastic”, said the CEO, James Rogers.